UDA was founded by tech entrepreneur Kevin Yang and biomedical scientist Dr. Avi Roy, with a team made up of scientists from Harvard, Oxford, and Cambridge, most of them experts in the field of opposite aging.
“The UDA’s project is to combat ageing in people all over the world. Tests on rats, fish, flies and worms have revealed that we can counteract the aging of biological systems,” Dr. Roy said.
The logo created in 2020 after the idea of Yang coffee can be a wonderful way to spark a global verbal exchange about opposing aging.
Rather than including the anti-aging benefits in a supplement, he believes that adding them to the first thing many people look for in the morning increases attractiveness and accessibility.
“When you’re not sick, you don’t need to take pills,” says Dr. Roy.
Thus began the rigorous procedure of researching, testing and tasting the equipment, which lasted approximately 3 years.
“Getting the ingredients is the easy part. The challenge is to find the right formula,” Yang said.
It’s your average cup of coffee.
They developed a formula that targets the characteristics of aging, such as DNA damage, inflammation, oxidative stress, and mobile senescence (cessation of mobile division).
The ingredients come with NMN, quercetin, ashwagandha, alpha-ketoglutarate, curcumin, vitamin D, and L-theanine.
But it wasn’t just a matter of pouring all the parts into the coffee. The product had to smell and be right.
“What the team accomplished was phenomenal. We were able to load up all the ingredients we were looking for for mobile rejuvenation, while making sure it’s the refreshing, comforting smell of hot coffee that gets to you when you pour water on it,” said the founders. , who described the aroma of his product as a cross between Nescafé and Starbucks’ Americano.
The team is currently finalizing some changes to the existing formula and hopes to release the revamped edition as soon as possible. The main motivation for those changes is to meet the regulatory needs of the Chinese market.
“We reconfigured the formula because we need to have a bigger impact in China, which is a huge market. The Chinese have a different set of regulations than the rest of the world when it comes to supplements and beverages. It took us about two years and a lot of hard work to make sure we can deliver the same benefits while maintaining clinical rigor,” explained Dr. Roy.
Putting it to the test
To test their product, the team previously conducted a case study on healthy adults before and after eating UDA’s longevity coffee.
They claim that continuous coffee intake for six months reduces the biological characteristics of age by 6. 1 years.
They measured the participants’ biological age markers before and after coffee intake and the following:
(1) Reduction of epigenetic age (a DNA-based clock that reflects the age of your cells), (2) relief of PhenoAge (biomarkers of your physiological age), (3) increased telomere duration (telomeres are the protective caps on our chromosomes, which gradually shorten as we age), and (4) slowing down the rate of aging of DunedinPACE (an indicator of the rate of biological aging).
There are now plans to conduct a larger, more rigorous trial to verify their findings and explore the long-term effects on fitness and aging.
Expand your reach
With its factories operating in the UK, China and Hong Kong, the company ships to over 40 countries and currently relies solely on the online retail channel.
In addition to maintaining the quality of their product, Dr. Roy also talked about another challenge they have faced: promoting the concept of delayed gratification.
“As a society, we’re encouraged to appreciate delayed gratification, but we’re not really good at it,” he reflected, pointing to the fact that consumers tend to want to see the effects immediately.
“We want consumers to also be able to quickly feel the effects, for example in the next two to three hours, of active ingredients such as ashwagandha, which helps relieve stress, fatigue and insomnia. “
Road safety education
An important milestone for the company has been its collaboration with the XPRIZE Foundation, a non-profit organization that designs and organizes public competitions to inspire technological development.
XPRIZE’s project is to achieve radical ruptures to gain advantages from humanity through incentivized competition. This is the same organization that funded Elon Musk’s Space X and Starlink programs.
UDA joined the Healthspan festival and signed a memorandum with
“Longevity is a big issue. The purpose is also to prevent diseases before they occur so that we can reduce the cost of physical care around the world,” said Dr. Roy.
We’ll take a closer look at healthy aging at our 2024 Asia Growth Summit in July, which will feature insights from a wide range of industry leaders and experts. Don’t miss this opportunity – register here today!
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