An impressive 40% of the 20 most sensitive television systems and series in the United States are produced, owned and broadcast on a network that cannot be streamed live or on popular cable television and that did not exist more than two decades ago.
It’s Netflix, of course.
Based on the number of screens seen at the time of the 2020 quarter, Netflix had 31.5% of the streaming market, with 24.7% for Amazon Prime Video, according to Reelgood data. Hulu had 18.6%, while HBO and HBO Max combined were 5.2%.
Disney, the new entrant, has beaten HBO with 6.1%, and new competitor Peacock is not yet in the standings.
But the most appealing figures show that Netflix’s original content strategy has a massive impact. Programs such as Ozark, Money Heist, Stranger Things, Dead to Me and Space Force are among the 20 most popular today.
Reelgood is a transmission aggregator and this knowledge comes from approximately two million more people who use its service. It’s not just for Netflix and Prime Video; The service includes streaming functions for classic cable channels such as AMC, Animal Planet, ABC, A-E, BET, Bravo, TNT, etc. (see all resources here).
Knowledge shows that Netflix is as strong at creating original movies as it is in TV series or miniseries. Only two of the 20 most sensitive videos are Netflix originals: platform and extraction.
Best picture of the 3 months?
Parasite, from Korea.
But much older videos are still incredibly popular. Inception, the moment the film was seen to the max, and it premiered in 2010. And Shawshank Redemption, a favorite classic, released in 1994.
Netflix gained a small market percentage compared to the first quarter.
But Amazon Prime Video fell sharply from 28.4% in the first quarter to 24.7% in the quarter of the moment. This suggests that Prime Video has an audience amount that has access to the service because it comes with your Amazon Prime fast delivery account. They may have explored it more during the months of locking, but are now returning to other platforms.
HBO earned more, with the addition of HBO Max, from 2% to 5.2%.
Interestingly, while Apple TV is appearing anywhere on the list of top competitors, a recent Apple original, Greyhound, appears on Reelgood’s homepage as the first movie indexed in “Popular Movies”. This suggests that Apple is gaining ground with its new wave of original content.
And that suggests that Greyhound, a World War II film starring Tom Hanks, is a smart, or at least popular, movie. (For what it’s worth, I’ve analyzed it and proposed it.)
If there is a bias in the data, even though there are many more classic channels indexed in Reelgood’s sources, it is that streaming is probably the main consumer purpose of a video streaming aggregator. So this list should be taken with a grain of salt.
Still, however, this is Netflix’s continued strength in a moment of expanding competition.
I anticipate and analyze trends that affect the cellular ecosystem. I have been a journalist, analyst and business executive and have chronicled the
Anticipate and analyze trends that affect the cellular ecosystem. I’ve been a journalist, analyst and business executive and I’ve recorded the expansion of the cellular economy. I created the VB Insight studio team at VentureBeat and controlled groups that create software for partners like Intel and Disney. In addition, I led technical groups, created social sites and cellular apps, and consulted on cellular, social media and IoT. In 2014, I named one of Folio’s 100 most sensible as “the marketing and cutting-edge market specialists in the media industry.” I live in Vancouver, Canada, with my family, where I coach baseball and hockey, but not at the same time.