Today, Microsoft showed the main points of the Surface Duo launch. The dual screen device with Android has been the subject of many hypotheses since it was internationalized in October last year, a provocative movement that allowed much more discussion about the device before its eventual release.

Now there is an even more provocative Array … Microsoft faces Apple.

Although Tim Cook’s Apple did not announce the release day of iPhone 12, all symptoms involve Tuesday, September 8 (the other option is September 15). With the opening of the microsoft announcement two days later, on September 10 (probably the day before the classic opening of Friday’s pre-orders for the iPhone), when the media is for the apparent challenger to stand next to the champion, Microsoft is just waiting there.

Traditionally, this role assumed through Samsung and the Galaxy Note range, however, with the South Korean company that transferred its Samsung Unpacked event in early August, one month equals a life in virtual news cycles. As for phone reviews, phablet is more likely to be news, but in the first point, the last two devices will certainly appear in the headlines.

These two devices will be considered as “new” devices, by opting for a traditional phone format, the iPhone can be perceived as the most radical and annoying step ahead of Microsoft.

The one-faced one-headed is that, regardless of the duration of Microsoft, the mobile device manufacturer Microsoft is facing a parade of elephants in the room. iPhone 12 phones will be faster, more reliable and cheaper.

The first online benchmarks for suspected A14 Bionic chips are now available, and Apple appears to have outperformed the silicon competition, with the A14 appearing with a 50% increase in processor strength and a 40% GPU over last year’s A13. This functionality would outperform the functionality of the SnapDragon 865, this year’s flagship chip for Android phones.

Surface Duo uses last year’s SnapDragon 855, so it will lose any “gross performance” comparisons.

By reliable, I do not mean in terms of structure (although I expect the disassembly of iFixit in a while after the respective versions to compare this area). I mean how things behave on the screen. The iOS paradigm is pretty defined, so any existing user can rely on the operational formula to do whatever they want. Anyone coming from Android will find enough similarities (especially in individual apps) to make the transition smooth.

The Surface Duo? It’s going to be a little more interesting. Yes, it’s Android, so it’ll be very familiar, but how will it work on two screens? How gestures are transferred between full screen apps, dual screen apps, settings around the hinge and phone orientation… there are many questions about it. There is no doubt that the reviews will help the consultant react, however, for many, it will take time with the Duo in his hands to be convinced that the user interface is reliable.

Finally, there’s the cost. At $1399 for the entry-level style, this is not a reasonable device. Microsoft doesn’t have the same economy of scale that Apple can order for iPhone 12. Due to the nature of having two screens, one of the most expensive parts of a cellular device, compared to the maximum of all single-screen smartphones, the Surface Duo has a much larger nomenclature. He then deserves the entry-level price to provide you with a device with only 6GB of RAM and 128GB of garage (a 256GB build-up in the garage adds $100). You also miss 5G and NFC, no matter what style you buy.

There’s no doubt that Microsoft is looking to outline a new area with Surface Duo. The challenge will be to tell consumers that. The long crusade of the arrival of 2019, through the opening of pre-orders today, until the release of the announcement next month, has laid the foundations. Surface Duo will now stand next to your iPhone and ask the world to think differently.

Microsoft is fighting for fences here. Let’s hope your presentation is good.

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