TikTok has conquered the world through typhoon, and only by teenagers. Of course, the app’s overwhelming demographic is Generation Z, and TikTok dances remain a widespread type of content, but TikTok also gives an immeasurable exposure to its creators: an exhibition that can do wonders for your business, your other social network. pages or your mailing list.
Ask Elizabeth Prairie. She’s no stranger to the world of social media, so her advice to take advantage of TikTok’s rule set as soon as it’s imaginable is believable. As the owner and artistic director of virtual marketing company Social Static, she has noticed how difficult it can be to generate biological exposure on other social media platforms, a contrast that makes TikTok’s ease of expansion a once-in-a-lifetime marketing opportunity. .
“While the audience is frustrated through Instagram’s algorithm, no one can break, the lack of commitment and attention on the platform pushes other people into new positions. This position is Tik Tok,” he shared with me. We talked about your five most sensible expansion tricks for TikTok to paint for you and your business: no dancing is required.
1. Be original and your audience
At first, you may feel like you want to post fun or dance videos to immerse yourself in TikTok’s prestige quo culture. But there is a niche for everything on the platform: education, entertainment, inspiration, travel, parenthood, etc.
“TikTok is about being authentic, laughing and not taking yourself too seriously. Users will recognize this and are more likely to press “adhere” or “like” “Prairie said. Unlike most of its content platforms, its content can (and be!) Fun and fun. Show your personality through your videos and let your audience know you in a way you don’t regularly display on a photo grid on Instagram.
2. Use hashtags
So, if you post tips on non-public finances, a hashtag like non-publicfinance will put your video in front of your perfectly determined target audience: users who have already interacted with similar videos in the past. This is one of the main reasons why the exhibition will pay off and will become biological growth.
3. Access your analysis
Each TikTok user has the option to upgrade their account to a Pro account, which is absolutely free. “The Pro account will allow you to analyze and extend methods that are opposite to them. You’ll get demographic data about your audience, peak moments of activity on the platform, even songs your subscribers have heard and other key data,” Prairie explained.
These analytics can be used to help you refine your content strategy based on what your subscribers like to the fullest so you’re better placed to go viral or gain more visibility. Since video viewing time is a primary factor in the rule set (the longer a viewer watches their video, the greater, many creators have the merit of learning the average viewing time of their content beyond and then taking that knowledge into account to create more bait. progress of the videos.
4. Optimize your timeline
TikTok’s other hidden gem is its ability to advertise its other social media sites and platforms. In the creator’s profile, there is an “Instagram” icon that automatically refers to your Instagram. An Internet link is also allowed. This creates a funnel-like opportunity on TikTok: a video of you sharing sales tips can simply go viral, and when the audience stops at your profile, they can also stay with you on Instagram and access your site to buy your sales course.
Prairie advises optimizing your biography to make the most of those features. “Generate traffic directly to your products or come with a call to action to inspire users to increase their chances of conversion,” he inspires. Since your content will speak for itself, you don’t have to move on to the amount of detail you’re used to in your Instagram or Twitter biographies. Use the limited area as a call to action and let the built-in links do the rest.
5. Find on the platform
TikTok is a self-generated application through trend content. It is possible to open the app and watch six videos in ten minutes that show the same trend song. When something is trending, the most productive way to use this merit is to jump on the trend and ride the wave. “Find trendy hashtags through the discovery page, create content about those topics, and use the hashtag. Using the fashionable song segment can also increase your chances of watching your video,” Prairie shared.
Other content creators like Gary Vaynerchuk are also encouraging the switch to TikTok for explosive biological expansion and range. With an opportunity like this, Prairie insists that the “first to arrive advantage” is paramount. This would possibly be the maximum app downloaded in the first quarter of this year (exceeding the maximum downloads for an app consistent with the quarter, according to TechCrunch), however, many users are only viewers. Be part of the first wave of creators and watch your biological audience skyrocket.
Stephanie Burns is the founder of Chic CEO, a resource for women marketers starting a business. Download a flexible business plan template and stick to Chic CEO on Twitter and Instagram.
My company, Chic-CEO.com, is an online resource for more than 100,000 female entrepreneurs. As a startup, we had to be disconnected from our goals and have an impact.
My company, Chic-CEO.com, is an online resource for more than 100,000 female entrepreneurs. As a startup, we had to be disjointed to achieve our goals and make an impact. When we started asking for and getting the green light, I knew we had come across something magical, what I call “unreasonable demands.” I write about women’s entrepreneurship and how to stand out. I live in the beautiful land of Ozark with my husband and two bright children.