On the surface, the concept of store is not read like many.Hot dishes such as traditional pizzas, roast bird and new bread are available.There are shelves full of personal Amazon labels that sound great, like Fresh and Cursive.There is even a 5% refund for consumers who ‘use their Amazon Prime Rewards or Amazon Prime Store signature card at checkout’.For all purposes, the store looks like a grocery store in the garden.
But on the contrary, my brother, Amazon Fresh is still normal.
Read the Amazon company blog thoroughly and there are 4 sophisticated yet sophisticated inventions in the store that the average customer in the store would probably not even notice, but they can also replace the retail landscape of products forever.grocery store.
Are:
1 – Package collection and return of loose product packages
This difference is vital because it means that Amazon Fresh can serve as a hub for other Amazon visitor activities outside the grocery store, i.e. returns and pick up packages of products that have nothing to do with grocery stores.Kroger and Safeway can do it. Don’t do that with your stores.Customers may not bring electronic devices online to a Kroger or clothing online to a Safeway, for example.
Amazon is doing something unique. It’s almost as if Amazon is creating a “fake one-stop shop” (my quotes) for everything a diverse store would take, but doing so through virtual connection issues and counters and street facilities cleverly placed in front of and in front of a grocery store it’s like doing Target or Walmart without having to physically store all other categories of products within a store.
2 – Adhesion of the voice
One of the most attractive and sublime delights that happen in Amazon Fresh has to do with Alexa and voice technology.Alexa permeates new and new joy in many ways.
First, Alexa’s blue kiosks.Fresh consumers locate the pieces when they shop.According to the Amazon Fresh website, consumers can say things like “Alexa, where can I locate the ketchup?”And Alexa will tell you where to go.
Second, Amazon Fresh consumers can start buying grocery lists in the voice of the house and then access the parts of their lists of their Amazon apps when they buy groceries in the store.
Third and last, those same lists can also be coordinated with Amazon’s new Smart Dash Cart.Customers can link their individual mobile apps or grocery shopping lists to the grocery shopping cart, and the grocery shopping cart will allow them to locate and verify the parts of their purchase.Grocery lists through leveraging smart generation who know which pieces of your lists have been placed in your shopping carts while shopping for groceries.
Again, who can do that?
No other U.S. grocery store has Alexa in people’s homes, and no other store already has a working smart stroller for spouse with such a voice assistant.If this customer habit prevails around voice, Amazon will be well ahead of everyone in the voice.
3 – Comfort payment
However, despite all this, some Amazon Fresh customers still have to enjoy the fun without payment, customers who need to avoid the queues and only have a small amount of food to make (for example, one or two bags).you can skip the classic payment settings and instead use the Amazon Dash Cart mentioned above.
All a visitor wishes to do is associate their telephone with an app scan, put what they need in the basket, and then, when they are willing to pay, he or she just leaves the “Amazon Dash Cart from the store”lane” and sensors automatically identify the basket and the payment is then processed the credits card stored in his Ordn.
As misleading as the concept may seem (read here for more information), it is the precept of the concept that is the most topic.For example, most Americans are unfamiliar with unpaid retail.A smart cart is just a first bridge or mental crutch to larger designs to enjoy more complete and cash-free groceries in the future.
More importantly, non-payment designs will also be a long-term differentiator, whether smart, mobile, and mobile cars, or an Amazon Go-like PC vision formula that prevails as the ultimate long-term answer, they’ll all be offering something that other grocery outlets don’t offer— a way to avoid the queue.
Equally, if a grocery store in one corner requires queuing, while the one on the other side does not, then you can bet your last dollar on which store you will win in the end.
Competitors at Amazon’s grocery store will still have no option to dive into the depths of the cash-free retail group from now on.
4 – Third-party online marketplaces and have an effect on in-store purchases
Amazon’s greatest credit is that it’s not afraid to check and discover new things, that’s how other people learn.
One of the reports that no one is talking about yet and that may soon be the effect of a third-party virtual marketplace on the in-store grocery shopping experience.This factor is even more vital in recent years as Kroger has also recently announced its own intentions to create a third-party online marketplace platform for its customers.
However, in a large-scale grocery store, filled with products from Amazon customers, a Kroger or even a Walmart, what value and transparency online are seen from third parties while others shop in the store?
Will everything be on track?And how will consumers feel when buying food in the store?
Or, put another way, if an external market provider, Crazy Larry, needs to offer a meaningless reduction in Oreos or Tide, what does it look like in the store compared to the online?
No one knows the answers to those questions yet, however, omnichannel pricing and the confidence in store purchases will be important.
Answers can take the form of in-store value adjustments, increased online retention, or a combination of both, but the ultimate answer is what topics about Amazon Fresh (and, for the record, Amazon plans to deploy to the store is worth adjustments).
The point is that Amazon does the experiment before everyone else.Amazon is finding imaginable layouts that can come from its model, while the rest of the industry, despite its zeal, is still behind on understanding the effect of a third-party online marketplace at its core and a much larger in-store grocery business.Let’s not say anything about all the other elements discussed above.
And that’s where the goal of this article lies.
Amazon Fresh may work or fail, but it’s almost known if it succeeds or fails as a stand-alone concept. Amazon Fresh is a test, an experience, a boast of new coordinated buying tactics that will be there for the long term.
Voice shopping. Returns. No lines. Omnichannel prices.
It’s hard to talk about the list and yet few have dared to go through where Amazon went to Woodland Hills, even in one of them so far, not to mention the 4 together.
I am an experienced and influential leader in omnichannel retail, with nearly 20 years of experience in nearly every discipline of retail. I am currently CEO and
I am an expert and influential leader in omnichannel retail, with nearly 20 years of experience in almost every retail discipline. Currently, I am CEO and founder of Omni Talk, one of the fastest developing retail blogs, and Third Haus, a retail generation and coworking lab in Minneapolis.I also participate in the advisory forums of Xenia Retail and Delivery Solutions.Previously, I was vice president of Target’s Store of the Future assignment and also vice president of furniture sales at Target.com I started my retail career at Gap, Inc.and I have a bachelor’s degree from Stanford University and an MBA from Harvard Business School.