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Dublin, May 18, 2022 (GLOBE NEWSWIRE) — The “Market Intelligence Data Book and Future Growth Dynamics of France’s Loyalty Programs: 50 KPIs on Loyalty Program Trends Across End-Use Sectors, Operational KPIs, Retail Product Dynamics and Consumer Demographics – Q1 The “2022 Update” report was added to the ResearchAndMarkets. com offering. The loyalty program market in France is expected to grow by 13. 3% year-over-year to $5523. 7 million in 2022
In value, the marketplaceplaceplaceplace loyalty program in France posted a CAGR of 13. 8% over the period 2017-2021. The marketplaceplaceplaceplace loyalty program in France will continue to grow in the forecasted era and is expected to post a CAGR of 12. 9% in the 2022-2026 era. The marketplaceplaceplaceplace loyalty program in the country will grow from US$4,873. 5 million in 2021 to US$8,973. 0 million by 2026. Interest in loyalty and rewards systems is growing among European marketplaceplaceplaces web users. While some countries like the UK and Germany are adopting more loyalty systems, marketplaceplaceplace sites like France are also showing strong adoption across web users. According to the Loyalty and Rewards Market Study of the first quarter of 2022, only around 30. 5% of web users use loyalty systems in France. Although France is not yet the industry leader in loyalty and rewards systems in the Europeanplaceplacemarket, it has shown significant expansion momentum over the last 3-4 years. Brands from all industries are emerging and launching cutting-edge rewards and loyalty systems to drive expansion in their respective businesses. From quick service restaurants to supermarkets, places, venues and airlines, corporations are increasingly adopting the strategy of loyalty systems to attract more customers to their products and services. Loyalty systems and the experience of visitors with brands are correlated. As customers seek more personalized rewards and loyalty systems, brands are expected to use emerging technologies such as synthetic intelligence and device learning to expect customer habit through complex algorithms. In particular, the use of artificial intelligence and device learning in loyalty systems can improve the customer experience while influencing their purchasing habits. In addition, brands are also expected to use synthetic intelligence to monitor loyalty point accounts and control fraud. In particular, the benefits presented through synthetic intelligence and device learning are expected to drive the expansion of marketplaceplaceplace in the short and medium term.
In addition, by offering a personalized experience for consumers, brands can increase visitor loyalty, sales, and online traffic. Therefore, the publisher expects brands to adopt and launch personalized loyalty programs, which will further drive the overall expansion of the market over the next 4 years. to six quarters. Startups in the French loyalty and rewards program sector increase budget to drive expansion
With the development of the loyalty and rewards program industry in France, startups in the segment are going to disrupt market expansion through their cutting-edge business models while gaining ever-increasing market share. Therefore, these new companies are proposing rounds to give life to their expansion in the country.
In October 2020, Joko, the loyalty card and cashback app that awards rewards, announced that the company had raised €10 million. The October 2020 investment brings the total amount raised through the company to 12 euros after its launch in 2018. In particular, corporate plans to use the investment cycle to evolve your team, operations and growth.
In the short and medium term, the company also plans to expand into other European markets. As of October 2020, the company had doled out more than a million euros in rewards for its cashback app. The company had partnered with more than 1000 stores and more than 500,000 consumers had joined the app as of October 2020.
International discount stores are launching loyalty systems to expand their market in France
Amid the growing adoption and trend of loyalty systems among consumers across the country, foreign discount stores operating in France are launching their loyalty systems to attract more consumers to their supermarkets.
In October 2021, Lidl, the German-based discount retailer, announced the launch of a new consumer loyalty program in France. In particular, the launch of the loyalty program comes after 32 years without the company having a loyalty card. The fully dematerialized loyalty program, Lidl Plus, is made for consumers to have through an app.
In addition to France, the loyalty program is also active in Germany, Belgium and Spain. In particular, consumers must indicate their country and the branch in which they buy to create an account and take advantage of the loyalty program. Once the procedure is complete, consumers can benefit from the discounts to which they are entitled in France.
BNPL platforms launch loyalty systems to target a broad base in France
Over the past 4 to 8 quarters, customer adoption of cutting-edge payment responses such as Buy Now, Pay Now (BNPL) has increased particularly in the global market. While BNPL corporations have grown exponentially since the global pandemic outbreak, those corporations now to drive the next phase of expansion through loyalty programs.
In February 2022, Klarna, the Swedish company that buys now pays later FinTech, announced the launch of a rewards program in France. and rewards program.
These issues can then be redeemed through consumers of other brands such as H.
With Klarna, Clearpay, also known as Afterpay outside Europe, has introduced a loyalty program for consumers in the UK. The publisher expects Clearpay to expand its consumer loyalty program in France with a short- and medium-term perspective.
ScopeFrance Loyalty Expense Market Size and Future Growth Dynamics Across Key Performance Indicators, 2017-2026
Loyalty spending market size in France and future growth dynamics across functional areas, 2017-2026
Loyalty Programs
Loyalty platforms
Size of France’s loyalty spending market and future growth dynamics through loyalty program type, 2017-2026
Points-based loyalty program
Tiered Loyalty Program
Subscription Loyalty Program
Loyalty Program
Coalition Loyalty Program
Hybrid Loyalty Program
Loyalty spending market size in France and future growth dynamics across the channel, 2017-2026
In the warehouse
on line
Portable
Duration of France’s loyalty spending market and long-term expansion dynamics across key sectors, 2017-2026
Detail
Financial services
Health & Wellness
Restaurants & Delivery
Travel and hospitality (taxis, hotels, airlines)
telecommunications
Media & Entertainment
Another
Size of the loyalty spending market in France and future growth dynamics through retail, 2017-2026
Diversified retailers
department stores
Specialty Shops
Clothing & Accessories
Toy and hobby stores
Supermarket and mini market
Home Products
Another
Loyalty spending market size in France and future growth dynamics through accessibility, 2017-2026
Access via card
digital access
Loyalty spending market size in France and future growth dynamics across consumer type, 2017-2026
B2C Consumers
B2B consumers
Size of the loyalty spending market in France and future growth dynamics through the loyalty platform, 2017-2026
Software
Services
Loyalty spending market size in France and future growth dynamics through the software platform, 2017-2026
Tailor-made platform
Out-of-the-box platform
Loyalty spending market size in France and forecasts across demographics and consumer behavior, 2021
By age group
By source of income level
By gender
For more on this report, https://www. researchandmarkets. com/r/41ex2e