Customers love wonderful deals. They flock to discounts and appreciate special offers. Price comparison sites are task search equipment and a way for users to locate and compare offers on the Internet seamlessly, and the most productive value for a product they want to buy.
Although consumers love deals, merchants hate that their costs are exposed and compared. Therefore, although comparison sites might be hated, they are useful intermediaries between demand and supply.
Believe it or not, it’s not an enviable position to be the only trader in a market. If you are the sole provider of a product or service, you will want to be the evangelist and the market maker.
Price comparators are audience magnets and assume for you the role of market maker. They can be used to expand the distribution of your e-commerce products.
Price comparison engines perform 4 distinct functions: categorization, knowledge acquisition, comparison search interface, and monetization mechanism.
A value comparison tool consists of 4 other functions: product categorization, knowledge acquisition, search interface, and monetization mechanism. Image source: author
The first challenge for a comparison engine is to make knowledge comparable. The first detail of the comparison is the product code.
You may have heard terms like ISBN, SKU, or ASIN, which are used in categorization. But because of marketing, product offerings must also be comparable. Does the value collected include shipping costs?Is this a component product offering?Is it not an essential component of the product that is included?
If those questions are not addressed, the user’s enjoyment of comparing products will not be optimal.
The challenge of the moment is to gain knowledge. Price comparison sites collect knowledge in 3 main ways:
An herbal starting point for gathering information is to distribute and collect it. This is how the first Internet comparators worked. The Pricerunner price comparison site in this way.
He knew the online stores and then used an internet crawler to go to the site and retrieve data from the product pages to extract the meaning.
The best quality effects are achieved with a structured methodology of knowledge acquisition, either the sending of knowledge or the integration of a flow of knowledge.
Sending data is when the merchant submits data to the price comparison site, and the integration of the information source is when the merchant provides a structured source of information that the price comparison can collect. The latter has the merit of offering a faster way to provide price and product updates. .
The third challenge is to provide an optimal user experience. The user will perform a search without knowing the category code of a product, so the price comparison site will have to interpret and adjust the search question to the results.
When the search effects page appears, the engine should describe the scope of the policy and the intensity of its effects. You can use mechanisms such as reviews and ratings for the user experience.
Finally, the comparison engine needs a monetization mechanism. Some will rate merchants for data submissions, others will offer sponsored effects on the most sensitive part of their lists, and others will use associated systems to monetize the merchant click or final conversion.
Creating an online store is available to sellers of all sizes and types thanks to the strength of ecommerce platforms. However, once your business is up and running, you want to distribute and market your product or service.
This is where comparative shopping can come into play. Let’s take a look at some of the benefits.
One of the most demanding situations of online promotion is to emerge in the competitive landscape of e-commerce companies. Users study the products to find the right features and compare prices.
To this end, they use search engines, product search engines, price comparison sites, and apps. The more a trader is referenced, the greater their visibility.
Comparators are market position makers. They generate an access point for users to search for products. However, the creators of more complicated market position positions, such as Amazon and Walmart, are taking on the role of market position positions and have outgrown much of that role. Market positions have a prominent position in any e-commerce strategy.
One component of an e-commerce product’s marketing lies in its distribution. Being visual in search engines is essential, as it is being discovered on social media. Comparison engines offer more potential touchpoints for users and are one of the automated tactics that you can market your products online.
In the review below, a review of the comparison sites was conducted to provide a list of all the market makers that you can use to advertise your ecommerce products. To rank them, we look for them in the Alexa database, which ranks sites based on their estimated popularity. :
“The rating is calculated as a combination of average daily visitors to this site and page prospects on this site over the past 3 months. The site with the highest combination of visitors and page insights is ranked No. 1. “Source: Alexa. com.
While comparison engines were originally boosted through their strong presence in search engine results, this merit disappeared when the big search engines created their own. Many historical engines have replaced hands or evolved in some way.
Today, with the rise of Amazon, grief tracking has a field in its own right. To remain competitive on Amazon’s platform, a product will have to be competitive in terms of value.
Otherwise, Amazon’s set of rules will not favor the product. This has created an additional online value checker role, which is not indexed in this summary.
In the list below, locate search engines, marketplaces, old comparison engines, regional comparison sites, and even an ecommerce generation platform. The order of the sites is based on the Alexa rating of the site’s top-level domain name.
Google Shopping is No. 1 on our list because of Google Search, which is the highest-ranking site in the Alexa index. The first edition of Google Shopping is called Froogle and it’s basically a worthwhile comparison engine.
Google Shopping goes beyond most comparators thanks to the strength of its search engine and the diversity of its advertisers. It is essential for any product catalog. Recently, inclusion in Google Shopping has been released for merchants as Google needs to compete with Amazon.
Yahoo Shopping is another counterfeit grocery shopping platform that has been built around search since Yahoo acquired the Kelkoo platform in the 2000s. It was then sold to a separate comparison engine, and Yahoo introduced another grocery shopping site.
More than a portion of Amazon’s e-commerce profits are generated in the marketplace where merchants can register their products as third-party sellers. This is one of the most difficult distribution channels for ecommerce sites today. You can also use the Walmart marketplace for distribution.
Bing Shopping is similar to Google in that it was presented as a complementary service to its search offering. Bing is Microsoft’s search engine and stores a knowledge marketing technique with its sister company LinkedIn.
Shopify is not a comparison engine. It is the leading technical e-commerce platform and hosts over one million online stores. Shopify recently announced the launch of Shop, an app that offers products to its merchants.
Although it is not a worthwhile comparison application, it has the perspective of a market in its own right.
Bizrate is the first transparent price comparison site on our list. The company behind Bizrate is the same as Shopzilla, which is a little further down this list. A service like Connexity allows access to all its comparators through a single integration.
CamelCamelCamel is a new type of price comparator. It reproduces value verification on Amazon periodically and gives users a value history and comparison of the products they can buy there.
Pricena is an old man worthy of comparison with a foreign vocation. It is specialized in the Middle East.
Shopzilla is part of Connexity and is one of the leading price comparators.
Pricerunner is one of the first price comparison sites to move slowly and crawl internet sites to fill their database.
11. PriceSpy – a newer comparison engine in the UK.
12. Shopping. com: An eBay-owned comparison engine.
13. GetPrice: an Australian price comparator.
14. PriceGrabber : one of the first price comparison engines traditionally and part of Connexity.
PriceGrabber is one of the first price comparison sites that automatically tracked the Internet and retrieved product values from e-commerce sites. Image source: author
15. Idealo: a price comparison aimed at Europe.
16. Kelkoo: a price comparison site focused on Europe, purchased through Yahoo and resold.
17. Becoming: a product search for the Connexity database.
18. Shop Wiki: product search engine.
19. Skinflint: a comparison engine about the United Kingdom.
20. BuyVia: one of the purchase offers and coupons.
Markets and price comparators are distribution issues for your e-commerce activity. To use them, create a product feed from your catalog and which platforms or brokers can give you the widest distribution with the least effort and at the lowest cost.
You can even expand opportunities in regional comparison engines if you have a market-friendly solution and execution in foreign markets.