YouTube is the largest search engine of the moment in the world. After Google’s mothership, of course. But it’s also the biggest social media platform of the moment after Facebook. Is it a search engine or is it a social platform?
Search engines rank content based on the relevance and popularity of keywords. The content of social media presentations is based on quality, proximity and degradation over time. On YouTube, there are elements of both.
SEO for YouTube is about generating insights in the YouTube search engine and also in Google Search. This is different from classic SEO because of the features of YouTube social media. Social media metrics, such as connections and engagement, can influence rankings.
SEO for YouTube requires a number of moves spanning search, production, optimization, and distribution to generate results. Image source: author
To stick to the whole YouTube search engine optimization process, we recommend the fixed steps. In some cases, steps can be moved, so you don’t have to stick to the strict order.
Before you start your video project, it’s a smart concept to optimize your YouTube channel to make sure it’s well placed for your new topic and that you’re in a position for SEO.
One of the most important things when running on SEO a YouTube channel is getting the right call and URL. Make sure the call is meaningful to your brand, business, or even the topic you’re running on.
Once you are sure of the name, you can get a traditional URL which is a wonderful customization tool for your content. The problem is that you want a hundred subscribers to your channel to create a traditional URL, so it’s possibly not getting it right from the start.
Don’t underestimate the importance of the study phase for search engine optimization of your video. Since engagement metrics and influence rate demonstrate visibility, your topic will be in sync with user interest.
You can use a tool like BuzzSumo to identify the topics that users interact with. With your topic in mind, keyword studies can refine the concept and measure search volumes similar to the topic.
Some search engine optimization equipment can be used to locate topics and to locate the right keywords. A tool like Ahrefs includes youTube’s search engine in its knowledge feeds.
You discovered your topic and searched for keywords around the topic. Now it’s time to write your storyboard. 15-minute videos work well in YouTube. No can be improvised.
In your storyboard, you can get inspired by videos on the subject or analyze the design of the videos you like to watch. It’s likely that top-ranked videos on any topic can motivate you to create a wonderful storyboard.
People respond well to an old storytelling design in which it describes a key problem, creates a dynamic around it to succeed in climaxing around two-thirds of the timeline. The last third of the video describes the answers and main points of an action plan.
You can set chapters in your video, corresponding to express topics you are talking about. These can fit some of the top keywords you know in your search. You can insert a label into the timestamp.
From a technical standpoint, video chapters are explained after your video is published, but from a planmaking standpoint, the effects will be greater if you program them on your storyboard.
The key moment has come to record your video. Creating wonderful videos requires advanced planning, video and sound capture, and post-production processing.
My own settings for recording video reports are as follows:
Not counting the smartphone, the investment is less than $200 and is fine for entry-level video capture.
Video optimization is for SEO, but HD video works best. Use subtitles to inspire likes, shares, and comments.
This is where Youtube reacts like a social and favors the engagement signals of its users.
Posting your video on YouTube is undeniable as long as you have a correct connection and are not in a hurry. Avoid the nightmare of downloading a video from a cell phone on public transport. I was there, it won’t be reproduced.
Downloading the video is the simplest step in the video optimization procedure as long as you have a correct connection. Image source: author
Most of YouTube optimization occurs after the video has been completely downloaded and comes to a series of optimization steps.
The first point of optimization is when you enter the name and description of your video. The name is more important than the density of your keywords, so don’t overdo the keywords here.
Make sure the description describes your video clearly and convincingly and includes the most important keywords naturally. Here you can insert timestamps for users to locate the key parts of the video. And come with keyword-rich links that can be clicked on the description.
YouTube allows you to enter tags. These are keywords that can help users localize their video. Basically, they are used for common spelling mistakes and have little impact on the rating according to YouTube.
You can also enter hashtags for your video. These clickable tags appear above the name of a video. Clicking on a hashtag creates a search effects page for the word. Selecting a few applicable hashtags can be great advice for users.
YouTube automatically creates a thumbnail symbol for your video. But creating your own will generate better results. Taking the thumbnail allows you to decide on an ideal image and enter a short descriptive text or a call to action.
Improving a thumbnail will increase the click-through rate (CTR) in your video’s search result and your ranking will be higher.
Subtitles are for videos, as a proportion of users watch videos without sound. Many video apps can create the subtitles for you, just like YouTube.
You can download the subtitles for use in a blog post later in the search engine optimization process. You can also edit and reuse them on YouTube.
A completion screen is a wonderful way to end a video on YouTube. It can be inserted separately when editing a video. You can also insert data cards into the video to link it to other videos.
End screens and user experience maps. This can increase viewing time and be an indicator of quality and thus help your video rank better.
End screens and cards can be inserted into YouTube Studio after uploading the video. You can even re-edit those pieces later. Image source: author
Your video is now online and optimized on YouTube. You may know that search engines don’t just look at the content of a page and that off-page search engine optimization is vital to ranking.
The number of views, likes, comments, and stock your video receives is also for ranking.
That’s why you want to systematically stream and advertise your videos on other platforms to augment. First, provide the video in percentage on your social media resources. Choose when your audience is active and tagging the other people involved.
If you have a newsletter, be sure to include a link to your video in the next email. Also, include a link to the video URL in your email signature. .
The wider the distribution, the better. As long as you make sure it’s applicable to the audience you’re distributing it to and that you’re not exaggerating it.
One overlooked opportunity to create traction for a YouTube video is with partners. The challenge is, of course, to locate them. One way to do this is to work with influencers. channel or bring a newly released video to life.
Remember that YouTube is a component of the social network. Users will like, comment, and share percentages of content on YouTube. Respond to all comments and start discussions about your video.
There’s a bit of symmetrical behavior. ” I like your post, you like my post” and “If I comment on your video, will you comment on mine?”
If you find that other people don’t interact much with your content, a smart way to start is to interact with other people’s content, to fully understand the mechanics.
To date, he has gained some traction for his video. To go further, you can now create a committed blog post on your site with the embedded video. You can use the transcript you extracted for the content and embed the video.
The blog post will be an opportunity to promote the video through your communication channels. Some users may have subscribed to receive push notifications on your website or simply haven’t seen the original video link.
The first symptoms of good fortune are your YouTube stats. If the video works well, there is a greater chance that it will also rank well.
But it’s also possible to monitor YouTube search ratings with teams like AccuRanker and Rank Ranger.
And finally, you can start watching your video appear on video carousels for keyword searches on Google. You can also see your blog post appear in classic search results.
About six weeks after the publication date, the decay of time comes into play on YouTube. Your video is no longer new and you may not rank well. It will be time to publish a new one.
Ranking with videos on YouTube and Google search requires search, social media, and video optimization. It also requires a lot of work, as we illustrated with the 15 optimization steps that cover research, production, optimization, and distribution.
Thorough studies and effective distribution are the spaces that are overlooked in video search engine optimization projects. Master them and you’ll be well on your way to successful YouTube search engine optimization.